For Whitney and Spencer Blake, their journey took longer than they hoped.
Despite this, they found a way of documenting it that was both poignant and funny.
The couple from Idaho had been trying for a baby for a year, when they were diagnosed with unexplained infertility, which is when standard fertility testing has not uncovered what’s preventing natural conception.
One in seven couples in the UK struggle to conceive, and of the overall number, unexplained infertility is thought to affect up to 26 per cent.
However, after three years and no success, they decided to consider an alternative way to building a family, telling BuzzFeed:
“We both pretty quickly felt a lot of peace with the decision to finally draw a curtain on fertility treatments and focus our attention on growing our family through adoption.”
2. Prego sauce
Based on the pregnancy announcements popular on Instagram, Pinterest and Facebook, they came up with their own different take, creating “infertility photos”.
The couple recall, “We were cracking ourselves up as we brainstormed in the car; it ended up being a really fun project for us to bring to life.”
The timing of their project was also especially poignant, as they posted the brilliant photos to coincide with Infertility Awareness week.
Adding how humour was a crucial tool in helping them cope, they explain:
3. No bun in the oven
“We realize that is not how everyone deals with challenges, but for us personally, for this particular problem, we found that having a sense of humor made infertility a bit more bearable.”
Many of their riffs on pregnancy announcements are instantly recognisable.
And their photos have resounded with other couples coping with the same issues.
“We hope we’ve been a support to people, just as perfect strangers have been a support to us by sending us emails and messages telling us they appreciated the sentiments.”
4. Pregnant: the movie
Demonstrating the effect fertility treatment – especially when unsuccessful – can be, coupled with their joy at being parents, Whitney and Spencer have written under each photo:
“We are the happy parents of two little boys who joined our family through the miracle of adoption after we had struggled for several years with infertility.
“Though the infertility is still there, the struggle is mostly not. What used to be such a consuming, challenging part of our life is now usually more of a passing thought.
“We are so grateful to be parents, but we have not forgotten how lonely and horrible infertility can feel, which is why we thought we’d create something to connect with others who are going through what we went through.”