Our feats of imagination as kids meant these toys weren’t just inanimate objects – they were able to talk, dance, roar, pose and, if needs be, battle to the death.
But as wonderful and enriching having a well-loved toy can be they do come with a potential down side.
Six per cent of the UK’s children are registered disabled and, until last year, no toys out there acknowledged or represented this fact.
Thanks to the efforts of Rebecca Atkinson, that is hopefully on the wane.
#ToyLikeMe was set up after the mum and journalist, who is partially deaf, noticed none of her children’s toys reflected disability – something which as a child herself, she found disheartening.
How it began
Speaking to the Metro , Rebecca explains:
“As someone who had grown up wearing hearing aids, I remembered firsthand how it felt to be a child who never saw themselves represented by the mainstream and what that can do to a child with a disability’s self esteem.”
Also working on the campaign with her is Karen Newell, whose son has a visual impairment and deaf.
Now, as a thanks to those who have supported their crowdfunding, they’ve created a line of Tinkerbelle Fairy dolls wearing hot pink cochlear implants as a thank you to donors.
But that’s not where it stops.
The friends have making over a host of iconic and instantly-recognisable toys: Playmobil people in wheelchairs, Ken dolls with walking aids, My Little Ponies acting as guides for visually impaired toys.
The spectrum of disability and diversity is represented in their creations, and Rebecca and Karen now want to grow their organisation .
Read more: How I bag my kids new toys for free
Not just to spread the word, but to build their website and help petition toy companies to include models with a disability as part of their product.
Playmobil have already said yes, and with the traction the campaign has gained, hopefully others will follow.