The days of fishing around in a box of Lucky Charms for marshmallows may be over.
General Mills is making childhood dreams come true by giving away 10,000 boxes filled only with marshmallows. This month, marshmallow-enthusiasts can purchase specially-marked boxes of Lucky Charms that have a code on the inside back panel of the box.
Consumers can find out if they won a box of the marshmallow cereal by entering the 14-digit code at MarshmallowOnly.com.
This isn’t the first time General Mills has given away marshmallow-only Lucky Charms. The brand decided to give away 10,000 boxes in part because of the popularity of a 2015 social media contest where 10 boxes of marshmallow-only cereal were given away.
“Fans of Lucky Charms are obsessed with our marshmallows,” Priscilla Zee, senior marketing manager, said in a statement. “We were overwhelmed with calls, e-mails, and tweets last year, asking for a box of our Lucky Charms marshmallows. So this year we wanted to give them even more opportunities to win.”
And while we can’t imagine what the recommended serving size is for the sugar-filled marshmallow-only boxes of cereal, we can appreciate the nod to nostalgia.
The sweepstakes will run through December 2017.